The means to capture data are well established. They are a requirement of doing business. However, data capture and processing and putting the information into the hands of the business users is not providing a competitive advantage. Everybody does this.
The advantage undoubtedly lies with your ability to exploit what the data is telling you. It’s about acting on it in a time frame that can make a difference; it’s about making day to day operations smarter. But current Business Intelligence (BI) systems are found wanting.
The traditional data warehouse has enabled significant advances in our use of information, but its underlying architectural approach limits our ability to optimize every business process by embedding BI capabilities within. We need to look to event driven, continuous in-process analytics to replace batch driven reporting on processes after the fact.
The goal of Operational Intelligence (OI) is to reduce latencies from a business event to the action taken. It is to make sure that opportunities are not missed, nor an expense, nor a risk that has to grow large enough to be spotted manually.