Tuesday, January 11, 2011

Disney uses a command center to shorten lines at rides

Does this problem and approach somehow sound familiar?

According to an article in the New York Times, Disney has spent the last year outfitting the Disney Operational Command Center to address that most low-tech of problems, the wait. Located under Cinderella Castle, the new nerve center uses video cameras, computer programs, digital park maps and other high-tech tools to spot gridlock before it forms and deploy countermeasures.

In recent years, according to Disney research, the average Magic Kingdom visitor has had time for only 9 rides — out of more than 40 — because of lengthy waits and crowded walkways and restaurants. In the last few months, however, the operations center has managed to make enough nips and tucks to lift that average to 10.

So this April, when we (my family) are spending some of our holidays in Disney World I will not only look out for improvements but also ask whether I can visit their nerve center. Actually, I am going to ask right now.

1 comment:

  1. It only took them about a month to reply. This is their response I received today:

    Thank you for your interest in seeing our Disney Operation Command Center and speaking with a DOCC manager.

    We're sorry, but the center does not accommodate personal or public tours, or allow discussions with related leaders, due to the confidential/proprietary nature of the operation. We hope you understand.

    Thank you again for your letter.